Catalogue



May 27 1924. v `1,495,831

H;- B. ABEL CATALOGUE i Filed May 2'5 1922 3 Sheensfsheer 1 ='=3` :a IHN lllllllHHHHIIHIIHHHHIIIIIIIHHIIIIIIIHIIIHHH HH WMM J 0H N D 0 E c 0 H GLI DAY SUlQrGESTIZQNS JOHN DOE C O, H OLIDAY sUigGE STIZQNS IlIlIHHHHlIIIIHHHIIIIIHHHIIIHHHHHHHH n W 4 IN1/mmh jg. Z. Henry 15.44581/ A TTOR/VEYS Mayl 27 1924.

1,495,831 H. B. ABEL CATALOGUE Filed May 25, 1922 5 Sheets-Sheet 2 JOHN D FIFTH 5T. MADISON 5T. THIRTY THIRD AVE.THIRTY FOURTH AVE.

NEW YORK HOLIDAY SUGGESTIONS SPECIAL NOVEMBER 20u. @DECEMBER 24m I `"llIllIIlIIII|III|IIIIIllllI|IIIIIIIII|IIll|IIllllI|IIIIIIIIIIIIIIIIIIIIIIIIIII III lIlllllIlllIlllIllllll ANNIVERARY SALE GWEIHR @WM SEE PARTICULR-S ON BACK JOHN DOE C0.

im? i 'III n tlllllllllllllllllllllllllllllllllllllllllllllllllllll I IIIII GREATER GRANDER AND BETTER THAN EVER BEFORE ONCE EACH YEAR oun PAT- RONS Kmvw 11a/I:

NEREON IF THIS COUPN IS PRESENTE!) AT THE TINE 0F SALEA 0000 DNLY FROM NDV 2D TH- TD DEC. 24'.I922 INCLUSIVE.

-TO GET THE DISCDUNT.

NEW YORK IIIIIIIIIIIIIIIIIIIIIIIIIIllllIlIIllIlIIIIllllllllllllll lllllllllillIIlIIIIlIIIIIIIIIIIIIIIIlIllllllIllllIIllIIllIlllIlI ATTORNEYS lay 27, 1924.

CATALOGUE Filed May 25, 1922 jfl/5.4L.

3 Sheets-Sheet 3 IIIIIIIIIIIIIII I IlY IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII.v

GREATER GRANDER AND SETTE THAN EVER BEFORE NCE EACH YEAR BUR PAT- RON5 KNOW THAT IF THIS COUPON I5 PRE5ENTED AT THE TIME OF SALE GOOD ONLY F'RDr'I NOV. 20THv T0 DEC M-.l922 INCLUSIVE ANNIVERSARY SALE ses mRTfcuLARs oN @Aon JOHN DOE CO. I:

PRESENT 'THIS COUPON T0 GET THE DISCOUNT JOHN DOE C0.

I? sAvE THESE coupons -g HEREO IIIIlIIIIIIIIIIIIIIIIIIIIIIIII|I|IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIlIIIIIIIIIIIIII|lIIllIIIIIIIIIlIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIlm AN INTERESTING LIST FOR THE CHRISTMS SHOPPER "www B351 Ash Tray f wml muh.. Iv,

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332 A gow dumm IIIIIIIIIIIIIIIIIllIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Ilm-ll 8557 f L L n II\L\I.IIIIIIIII=`\.IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII|IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII|IlIIIIIIlIIlIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII New Yomwrn Y 1j. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIII u 7 @um I II IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIlIIIIIIIIllIlIIIIIIIIl WIT/VES S /lII/ENTUR A UUR/Vf I S IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII||||IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Patented May 27',l 1924.v

UNITED s'rAjfrEs HENRY B. ABEL, or VALLEY suman, NEW Yonx.

CATALOGUE.

Application led Hay 25,

which not only is bound on opposite sides or edges to provide a proper mailing matter' but to a construction ,wherein one of the bound ends or edges may be torn off for providing two publications having certain relation to each other.

The object of the invention is to provide an improved construction for ubhcations wherein the same is automatical y ready for mailing when completed.

Another object of the invention is to provide a ublication which has a .double b1nding antfwhich, therefore, is capableof tearing into two sections for independent use.;

'A still further object of the inyention is to provide apublication inthe nature of a catalogue or similar publication with Ia large and small section removabl connected together and bearing either t e same subject matter or related subject matter.

In the acompanying drawing-f Figure 1 is an e evation of a publication disclosing 011el embodiment of the invention. Figure 2 is a view similar to Figure 1 but with the publication divided into two parte and each part open somewhat for llustrat in the co-ordination therebetween.

Ifigure 3 discloses a slightly modified form of the invention to that shown in Figure 1:` .e ,Y Figure 4 is a view of the opposite'` side of the page .to that shown in Figure 3. 'i In the accompanying illustration, the invention has been embodied ,in a catalogue though it may be embodied in a booklet or pamphlet or some other form of ublication without departin from the spirit of the invention; and, t erefore, the term' catalo e lis to beunderstood as meaning any sultable booklet, folder, pamphlet or other publication.

` In forming the catalogue' as illustrated,

192e. semi no. :marsa it is Vintended to present a construction which will be acceptable by the postal authorities b merely adding a stamp and a proper ad re'ss. In addition to Gpresenting proper mail matter, itis also intended `to present a catalogue having comparatively large views of articles to be sold with certain identifications ,thereon and "a removable section or end portion having a miniature of the matter presented inthe main catalogue. This 'miniature may be readily placed in a ladys handbag or in a pocket for reference While the large catalogue may be retained at the home of the party receiving the catalogue so as to be ready for reference at anyy time. Y

Referring to the accompanying drawing by numerals, 1 indicates the mam catalogue and 2 the removable section which is preferably integral with the main catalo ue. In printin the catalogue, the lsection 2 1s printed at t e same time and the various leaves of the catalogue are assembled and secured together by suitable` securing means 3 and 4 at the opposite ends though if desired, they could be secured together at the sides with the section 2 arrangedon the side. However, Whenthe parts are arranged as shown in the accom anyin drawing, the ends are con-` necte toget eryb any suitable securin means which will eave the sides open an consequentlyl, permit .the postal authorities:

to thoroug inspect` the ublication.

In the catalogue shown, iferent articles are presented with certain identification numbers so that when a erson desires to se- -cure any of these artic es they may do soeoY loev

various pictures, numbers and other information on the catalogue l. In addition, the

outside of the sectiorr2 is left principally a blank so as to receive an address 6 while the stamp 7 is preferably arranged near the address 6 andif desired 'may be positioned eitlier ,on the 'catalogue 1 or on the section 2. The weakened line 5 may be perforations orr any other lform of weakening which will ordinarily hold the parts together b`ut 'which' may be readily torn. Arranged rnear the extreme edge of the section 2 is a second weakcned line provided so thatl any of the --pages fthe section 2 may be removed and left W th the storekeeper or used by the customer in Vany way desired.

In addition to having miniatures of the pictures and other matter in the catalogue' l, section 2 may have coupons printed thereon. or the coupons may be provided as a substitute for the miniature representation of catalogue 1, said coupons having certain value in relation to the matter disclosed in the catalogue. For instance, by presenting a coupon from the section 2, the purchaser is allowed a certain discount from articles published in the catalogue. In this way the publisher of the catalogue will know that the catalogue has produced the desired result of calling attention to the goods displayed.

An additional function for the section 2 is v to compel the reciprocant to tear this section oil' of the catalogue 1 in order to properly examine the catalogue. 'When the section 2 lis once torn olf the reciprocant will readily observe that it is substantially a, replica of the catalogue 1 or is a book of coupons or some other 'desirable article Worthy of saving in case the reciprocant desires to purchase any of the goods displayed.

It will be noted that by having the fastening means 3 and 4 on the opposite ends of the catalogue, each part is left with a securing means when the section 2 is removed, namely, the catalogue 1 is still provided with a securing means 3 while section 2 is still provided with a securing means 4. When the section has been removed, two booksor pamphlets are thus formed; one of asize to retain in the home and the other of a size to put in a pocket or handbag. A

In Figures 3 and 4 a modified form of the invention is shown wherein sections 8 and 9 are provided on the side of each page of the catalogue instead ofon the end as shown in Figures 1 and 2. The fastening means 3 and 4 are thereforearranged on the sides instead of the ends of the catalogue and in addition there are two sections 8 and 9 for each leaf which is not true in the structure' shownY in Figure 1.. Section 8 shows on the obverse side as in Fig. 3 the same picture and information found on the obverse side4 ofthe page inthe catalogue and on the reverse side as shown in Fig. 4 certain wording is provided Which will advertise certainfacts and which will make the particular section good as a coupon which will have a certain discount value. Section 9 is a section similar to section 8, but shows on its reverse side the picture shown in the reverse side of the leaf,

Maasai the leaf and at its rear side it shows the advertising matter relating to that figure, while the section 9 shows at the front side the advertisingmatter of the figure sho-wn in the rear of the leaf and at its rear shows aminiature figure of that figure.

By this construction and arrangement a person may tear out section 8 because the person desires to purchase something on the obverse side of the page containing lsaid section and when tearing out this section will not interfere with section 9 which shows on the obverse side of the sheet a miniature of the furniture on said obverse side. In this way, a coupon is provided for each side of each sheet and in addition an independent miniature is provided of the matter advertised on each side of each sheet of the catalogue. Of course, if itis desired, the two sections 8 and9 maybe removed by tearing along the line 10 and the sections retained as one book though preferably the sections are torn apart along the line 11 so that there .will be two books, one book showing coupons and replicas of one page of each leaf of the catalogue and the other showing a couponl and replica of the opposite page of each leave of the catalogue.

What I claim is I 1. A catalogue of the character described, two permanent bindings placed on diametrically opposite ends, the sides of the cata`v logue noty provided with the bindings being l open to permit ready inspection, means provided near one end of the catalogue for permitting ready tearing of the catalogue into two sections with binding means on each section, and further means provided between` said first-mentioned means and the binding means at one section for tearing the leaf fromeach section.

2. In a catalogue ofthe character described, a body structure4 having a catalogue section and a removable section, said -sections having interdependent information placed thereon, and a weakened line arranged adjacent said sections providing a tearing line whereby saidl sections may be vtorn apart without injuring either section,

and a binding means for each of said sections at opposite ends thereof.

' 3. In a catalogue of the character described, a body structure having representations of one klnd printed on one section and co-actingrepresentations or legends printed l on-a 'second section, said body structure having a weakened line between said sections, said section mentioned section having an address space provided on its front cover,

and means for securing the leaves of said i' sectlonsl together at the opposite ends of 'said body structure whereby when vthe body structure is torn along said weakened line ech section will have a binding along one e ge.

4. In a catalogue or other matte-r adapted to be mailed, means for securing opposite edges of the catalogue together, and means forming a pair of parallel and spaced weakened lines near one of said securing means.

5. A catalogue of the character described, comprising a body provided with a plurality of leaves, said leaves being provided with a pair of parallel weakened lines near one edge of the body, and securing means arranged adjacent one of said weakened lines and adjacent the opposite edge of the catalogue to said weakened line.

6. A catalogue of the character described, comprising a body provided with a plurality of leaves, each of said leaves having a pair of sections printed thereon adjacent one edge, said sections having on one face a coupon and on the opposite face a replica of one side of the' leaf to which it is attached, said leaves being provided with weakened lines whereby said sections may be readily torn from the remaining part of the leaf.

7. A catalogue of the character described, comprising a body provided with a plurality of leaves, said leaves being secured together along opposite edges by a plurality of fastening means, said leaves being p-rovided with a pair of parallelvweakened lines near one edge of the body and with a transverse weakened line intermediate the ends of said parallel weakened lines whereby said weakened lines substantially include two sections, each section containing a replica of one face of said leaf on one of its faces and a coupon on the opposite face.

8. In a catalogue of the character described, a body provided with a plurality of leaves, means for securing said leaves together on opposite edges, each of said leaves being provided with advertising matter on each face, and weakened lines arranged on each of said leaves for dividing the leaves into a main body and two removable sections, one of said sections containing a replica of the advertising matter on one face of the leaf, and the otheria replica of the adwertising matter on the other face of the lea 9. A catalogue of the character described, comprising a volume formed of a plurality of sheets, each showing a large figure and a. miniature replica of that figure adjacent thereto, and binding means at opposite edges of said body, together with means at each side forming a weakened line between the large and the miniature figures to permit a separation of the two into a large anda small volume.`

HENRY B. ABEL. 

